Hetty Verney

An Accountant with a Heart – In the Heart of your Business
Forget everything you know about accountants. I’m not like them.
Why am I different? Because I don’t only love accounts – I’m an accountant with a heart. It’s my firm belief that you should understand your numbers and how best you can tackle your cashflow. So, to that end, I’ll hold your hand through the trickier parts of running a business and teach you what you need to know about your business’ figures.
I’ll put together your accounts, with the minimum of fuss and the maximum of accuracy.

Hetty Verney Accounts is a Xero Silver partner. As such we’re happy to either train you to do your own book-keeping or take it off your hands so you can forget all about it.

I’ll see to it that your payroll is submitted on time – every time. E-payslips take the hassle out of payroll and auto-enrolment pension.

I’ll help you optimise your pay so that you make the most of any tax breaks available whilst complying with HMRC’s rigorous regulations. But that’s not all. We’ll also submit your tax return within 60 days of receiving all paperwork – guaranteed.

I  suggest quarterly meetings either by phone, Zoom or Skype to discuss your tax planning issues.

Who do I work with?

The ideal clients for the Accounts with Hetty approach are these types of businesses:

  • Small Business Owners
  • Entrepreneurs
  • Sole Traders
  • Individual Self-Assessment Clients

Why work with me?

Well, my clients tell me that they love working with me because I’m:

  • Approachable
  • Personable
  • There to help them
  • I take the stress away
Prepare your accounts Prepare your bookkeeping
Submit your tax returns Do your payroll
Ensure you’re up-to-date with any legislation Provide you with periodic reports
Remove your stress Free up your time
Maximise your profits Deal with your accounts
Help you plan your tax Submit your tax returns
Keep it simple Help you plan for the future
Help you decide how best to structure of your business Give you start up advice
Advise you during the year Offer a listening ear and advice if necessary
Use up-to-date technology to make your life easier Look forward in your business
Give you a personal client portal Reply to messages within 24 hours – but more likely a couple of hours
Offer you fixed prices & monthly plans
I’m here to stop the 3am worries.  I’m here to prevent that less-than-vague sense of panic you have when January comes around and you still haven’t submitted your tax return!

Preparation and Compliance

Putting the above another way: I’ll prepare all your accounts and tax returns and deal with the compliance work. And I’ll also ensure that you don’t overpay your tax and that you make the most of your legitimate expenses.

With the exception of accountants and bookkeepers, no-one started a business for the love of spreadsheets. But that’s okay – because that’s where I come in! The bits you hate, fill me with joy. Let me do those and free yourself to do the thing that you excel at. The thing that you went into business to do in the first place.

I’ll even help run the bits of your business that you enjoy all the while making sure you keep HMRC and Companies House smiling.

It’s my opinion that your accountant should be at the heart of your business, not on the outside. Thought that doesn’t mean I won’t be tough with you when it’s needed. But I’m here to help – not to take over.

An accountant with a heart – at the heart of your business. That’s what you get from Accounts with Hetty.

Sign up here and get your Ultimate Guide to Taxes!

How would it feel to make more profit so you can pay yourself what you’re worth without affecting your cash flow.

I’ll teach you:

  • How to trim your expenses to maximise your profit.
  • What to do, to get your business to be permanently profitable.
  • How to control your money – rather than it controlling you.
  • Techniques for trimming your expenses to maximise your profit.
  • Oh – you don’t have any profit? Never fear – Hetty is here to show you how you can start making a profit with even the smallest amount of income.
  • I’ll give you the blueprint to set up the system to make it work for you.


All the blood sweat and tears that you’ve put into running your business and the countless sleepless nights.  How many times have you had to say to your family ‘I must finish this’ or ‘we’re a bit short this month’?  Well – say hello to NO MORE of that!

  • No more worrying about your tax bill.
  • No more worrying if you’re going to be able to afford to pay yourself after you’ve paid all the expenses this month
  • No more being out of control of your money
In addition, I run courses on how to Pay Yourself What You Deserve. These courses are interactive, huge fun and they teach you how to put yourself as a priority.
Putting Profit First Course – September 2020

I’m not a business coach. Let me establish that from the outset. But I do coach you through any blocks that you might have around your numbers. A maths mentor if you will.

I’m here to support you, give you the motivation, guidance and accountability that you might need to build your business. And then to make sure it’s as profitable as it can be.  Sometimes that might mean something as simple as tweaking a few figures in a very small way. But one that can have a huge effect on your profit.

Numbers Demystified

Demystifying your numbers is absolutely key to running a successful business.  Do you know your numbers?  Do you really understand them? Knowing your numbers gives you a clear insight into where you are. You can’t decide where you want to go if you don’t know your departure point.

9 Steps to knowing your numbers:

  1. Where are you now?
  2. Set your intentions
  3. Develop Your plan
  4. Take control of your numbers
  5. Measure your performance with KPI’s
  6. Understand Your business trends
  7. Value your business
  8. Help you set new habits
  9. Accountability

What I’ll offer you:

  • Meaningful and visual reporting
  • 7 key numbers
  • ‘What if’ models
  • Clarity and confidence in your business
  • Trends and analysis
  • Bespoke support
  • Step-by-step guide
  • Accountability
Sign up here to find out what the 7 most important numbers are in your business

Business Focus Packages

Premium - Peak Performance

This is the best option for ambitious business owners who want to work closely with me. You will receive 1-1 business mentoring, as well as more comprehensive financial forecasting to make longer term strategic decisions. Think of it as your outsourced CFO.
£ 39
  • All included in Full plus:
  • Your business mentor
  • Measuring things that really matter - your KPI’s
  • Prioritised Strategic Action Plan
  • Benchmark metrics
  • Rolling Cash Flow and profit Forecast with Platform Access
  • Accountability - fortnightly
  • Profit First 1-1 set up
  • Beyond the statutory accounts
  • Annual 3/5 year trend analysis report

Full - Business Growth

This is our most popular option because in this package we add planning and forecasting, so that you have set business goals to track. Planning leads to growth. You get valuable reports to help you manage your business and support to help you understand your numbers, make the best decisions and achieve your goals.
£ 39
  • All included in Essential plus:
  • 1 year full financial forecast
  • Debtor monitoring
  • Business mentoring programme Plus - monthly management report
  • Access to cloud based reporting platform
  • 12 months Cash Flow Forecast Platform Access
  • Accountability - monthly
  • Profit First workshop
  • Annual accounts guaranteed to be completed in 30 days
  • Annual profit improvement planning meeting

Essential - Business Insights

This package is primarily focused on reporting. Although it is just the basics, it's enough to give you critical information about your regular business performance. You will have access to real-time data on your business. This package also includes upfront goal setting so you have measurable targets to track performance against.
£ 39
  • All included in Lite plus:
  • Client supplies cloud accounting software
  • 1 year sales forecast
  • Business Mentoring programme - quarterly meeting to go 7 most important numbers
  • Cash Flow Forecast Platform Access
  • Intention analysis
  • Profit Improvement Resource Centre
  • Annual tax planning
  • Annual accounts guaranteed to be completed within 90 days
  • Accounting records quality check

Lite - Business Maintenance

This is for you if you are just starting out but want to make sure that you are understanding what your numbers mean, and getting your foundations absolutely solid before you upgrade to one of the other packages.
£ 39
  • Initial assessment and set up
  • Business review meeting - quarterly
  • Unlimited email and phone support
  • All compliance work for Companies House and HMRC
  • Self assessment tax return

Who am I?

I’m Hetty Verney. I’ve been an accountant for 21 years and have run my own businesses for almost the same amount of time.

I’ve run start-ups. I’ve helped others to set up start-ups and then helped them grow their businesses. And I’ve also sold various businesses too.

All that has given me a unique view. Both as an accountant and a business owner. So I know where you are and where you’re coming from. But I also know how we can run our businesses in a much more profitable way and actually pay ourselves what we’re worth.

I’m a Business mentor for the Young Entrepreneurs at the Prince’s Trust. And I’m passionate about helping entrepreneurs to be unafraid of their numbers. With my help, my clients wrestle their numbers to the ground and get them working for them to make their businesses more profitable.

What People Are Saying